The planning model
Plan the work before you price the work.
Balance foundation, implementation and ongoing growth before defining an approved scope.
Assess / Strategy
20%
Foundation
40%
Activation
19%
Ongoing Growth
16%
Advanced
5%
One-time / ongoing split
Defined foundation & implementation / continuing growth
Allocation by solution type
Strategy & brand
Web & local
Funnel & CRM
Measurement & governance
Illustrative planning model — not pricing.

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